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7 BEST SEO AGENCIES OF THE WORLD.

SEO helps you with the ranking and listing of your website on search results page. SEO helps you to create a mark and be visible to people when they search for your website. Thus, it is very important to go SEO companies that are best in doing what they do. Following are the top 7 SEO agencies in the world.

  • WebpageFX –Philadelphia, Pennsylvania:

WebpageFX is considered to be the best in the industry. The reviews from their clients have been positive and the clients describe them to be perfect in doing their job. The clients have found them to be hard working in all their projects. They have also mentioned that if the agency does not have the knowledge of any particular topic they include/find someone who has the best knowledge about the topic in their team to deliver their best.

  • Zeevo -Christchurch, New Zealand:

They are the leading experts in web applications, mobile apps, bespoke design, and custom development. They have done 15 years of custom digital work. They have served 1200+ customers who have been satisfied with their service. They have been trusted by some of the biggest Australasian brands for over 14 years. Brands such as John Deere, Vero, and many more.

  • OnKetking -Mumbai, India:

This company aims for good and positive results. They work on design/content changes and their prime focus is on the return on investment that they generate for their clients. Their clients have mentioned that they offer excellent service and answer all their doubts instantly.

  • Page Traffic- New Delhi, India:

They have served 5000+ clients since 2002; they have offered their services to big brands and small brands alike. They have customers across 36 countries. They offer services like Search engine Optimization, Pay Per Click, Social Media Marketing, Web Design, Link Building and Online Media Buying. The clients have talked about them giving top rankings. They have satisfied their customers with their overall service.

  • SocialFix -New York, New York:

SocialFix offers a wide array of other services to their clients. They offer services like SEO, video production, website design, strategy & branding, web development and social media. Clients have been satisfied and have given positive reviews about the company and their services.

  • Ignite Visibility -San Diego, California:

They are considered to be the best in California. They offer services such as search engine optimization content, online reputation management, social media, pay per click, conversion rate optimization, web design & development and many more. They are recognized as the top conversion rate optimization experts.

  • Inflexion Interactive -Hoboken, New Jersey:

They focus on providing excellent and customized search engine optimization services. They offer services such as research & analytics, mobile marketing, web design & development and marketing services. They provide clients with resources, tools, on-going feedback necessary to generate growth.

 

 

VIDEO MARKETING – SOMETHING FAR FROM THE ORDINARY.

Image result for Video marketing

There has obviously been a buzz that has been going around how digital marketing is beneficial and how it is the future of marketing etc. But ever thought there may be something that’s quite different from the normal marketing that is being done? Digital marketing is no kids play but we all know its pros and cons. What digital marketing is and what it includes. All the in and around information of digital marketing. But there is one form that’s unique, creative, innovative, hard and interesting at the same time.

Video Marketing.

Video marketing can be however you want it to be. It contains the same rule as digital marketing-“CONTENT IS KING”. Content is a very important factor to be kept in mind while video marketing for your brand, company, product, and service.

Video marketing is a place where you can experiment with your wild creative and innovative ideas. But you should keep one thing in mind there is a fine line between normal wild and extensive, non-acceptable wildness.

Many of the marketing campaigns lack that. Video marketing is where you promote your brand by making a small short ad film. It obviously needs concept, and as it is a film, you need the story line of you will promote the brand or product etc., through that one short ad film.

You will need a team particularly for video marketing because it is not just about making a random small ad film and posting it. It is lot more than that, it has editing, sound, appearance and subtitles etc. Always remember to be in the guidelines of the content and concept. Never get side-tracked from the main concept as it can hamper with the content projection.

The other thing you must know is where you want your ad film to appear. Of-course it will be appearing on television, but that is your decision whether you want to or not. So it is important to decide where you want to host your video.

One more thing that needs to be remembered is to keep your budget in mind. As this is a new form of marketing and you are experimenting never go on a full big budget promotional video marketing strategy. Go for a smaller one. Once you are sure you can move forward with your budget.

Decide on an early stage what promotional strategy your video must have. Never go without a planned promotional strategy. Planned promotional strategy includes the pros and cons of the video marketing that you are going to perform. Whether it will make a mark in the market or not.

The last thing to be remembered is never go for video marketing if you cannot manage it. If it is not what you are best at doing opt for a different marketing strategy. Video and images create a huge effect in the minds of the customers. So never go for video marketing if you are not sure, if you are not ready with a proper content and all the things mentioned above in this article.

These are some of the important points that need to be kept in mind while going for video marketing which indeed is a wide range filled with many creative opportunities.

 

 

GOOGLE: LATEST ALGORITHMS.

 

Image result for google algorithms

 

Google has always come up with the new algorithms for updating and improving the search results. Following are the algorithms that are very important for search marketers.

  • GOOGLE HUMMINGBIRD:

Hummingbird is the name for the new search platform that Google is using from September 2013, the word hummingbird means “precise and fast”.  It is used so that the query searched is not just taken into account by its words but also by the whole sentence. The main goal is to match the content both with the query and with the main website page.

  • GOOGLE MOBILE FRIENDLY UPDATE:

Google Mobile Friendly Update was introduced on April 21, 2015. It was introduced with the aim of enabling web pages to go mobile friendly. It means that the web pages would appear customized for mobile search results. It is also named as mobilegeddon and there are various names like mobilepocalyse, mopocalypse or mobocalypse.

  • GOOGLE PANDA UPDATE:

Google Panda Update was released on February, 2011. Its main purpose is to stop websites that have poor content quality from appearing on the search results page. It is always updated from time-to-time.

  • GOOGLE PENGUIN UPDATE:

Google Penguin Update was launched on April, 2012 to catch sites that spammed the search results page. It also helps sites gather a Google ranking by removing links and sites that spam the search results and other websites.

  • GOOGLE PIGEON UPDATE:

Google Pigeon Update was launched on July 24, 2014 for the U.S. English Results. This was introduced to improve the local search results and provide relevant and accurate results. Google stated that this will improve the distance and location ranking parameters.

  •  GOOGLE PAYDAY UPDATE:

This was launched on June 11, 2013. It was introduced to clean up the “spammy queries.” This was done so that the rankings are not given to the wrong query terms and words.

  • GOOGLE PIRATE UPDATE:

This was launched on August, 2012. This was designed to filter and prevent sites that have copyright infringement reports from ranking well in the Google’s listings.

  • GOOGLE  EMD (EXACT MATCH DOMAIN) UPDATE:

Google launched this filter on September, 2012. This was introduced to stop poor content sites from getting a good ranking on the Google’s Search Results only because of the matching terms with the domain names.

  •  GOOGLE TOP HEAVY UPDATE:

This was launched by Google on January, 2012. It was done to prevent sites that were having ads more than limit from ranking well in the listings. There are fresh updates done periodically.

These are the new algorithms launched by Google that come a lot in handy for the search marketers to have a good ranking/listing on the search results.

The Best Social Media Campaigns In India For 2016

Social media is a huge platform where billions and billions of people are seen on various networking sites and applications. Social media in the present day has gained a lot of popularity. Thus, creating a new way of marketing campaigns.

Social media is indeed a huge place and it is not easy to make a mark in the social marketing field. Let’s see the one’s that managed to create a positive mark.

E-bay.in #ThingsDon’tJudge

In this ad campaign we see that e-bay has gone in a different direction. In this ad we see them breaking all the stereotypes. This ad was very different from what their competitors. This ad was very welcoming on Facebook as well as Twitter by gaining a lot of views.

Snapdeal #UnboxDiwaliSale

Snapdeal brings another creative ad campaign. It manages to gather views on Facebook that helps them gather traffic to their website. They always come up with new taglines which manages to keep them unique from the others.

Parachute Advanced #KhulKeKheloHoli 

This ad gained a huge positive response from social media platforms. This ad features how holi is not just about colours but also about having fun and celebrating together irrespective of who they are. This has managed to give a social message as well as give a smile on our faces.

Thus, These are some of the best social media marketing campaigns that have managed to create an effect on the public. The best way to have a successful marketing campaign is to know the audience and deliver the right content.

 

 

Search Engine Optimization

 

Search engine optimization helps to bring your website on the top of the Google’s search results page. It helps to optimize your content and make it perfect for the audience to read and understand what your article is focused on.

There are many aspects to search engine optimization. It can be used in various ways. SEO is very helpful as it focuses on certain factors such as keywords, on-page optimization and off-page optimization.

KEYWORDS:

Keywords are words that focus on the main topic of the whole article. There can be a number of them. Keywords are those words which are used by the users to put as their query in the Google search bar. There is a keyword planner that comes up with various keywords to help you with. These keywords more or less decide on what position your page appears on the Google’s search results page.

ON-PAGE OPTIMIZATION:

On-page optimization means to optimize the content on your blog. On-page optimization includes the edits that are necessary for the blog. It focuses mainly on the articles that are posted on the website according to the schedule. Article you could say are the traditional way of doing the online marketing or internet marketing.

Writing articles about your website, what it deals with and more information about the products in case of corporate companies.

OFF-PAGE OPTIMIZATION:

Off-page optimization is the modern method in Digital marketing where you optimize your website or company through social mediums. You make your presence known on different social media platforms and link the users directly to your website to see some of your on-page work. Which basically focuses on the various topics you write articles on and if you are a company then information about your company’s products, company history, the vision, the mission etc.

There are many mediums that are linked with off-page optimization. There is Quora, YouTube, Slide share, Yahoo question and answers, Directory submissions etc.

Thus, search engine optimization, optimizes your work but also helps you create a mark and presence and create more network and traffic towards your website.

Digital India Top 10 Pointers

  1. E-governance is going to change to M-Governance soon. ‘M’ is not for ‘Modi’, but ‘Mobile’.
  2. Make in India is important but ‘Design in India’ equally important for digital India. We need to create products in different languages and age group. It is a market of 125 crore people.
  3. Digital India will enable investment of Rs. 4.5 lakh crore and ensure jobs for 18 lakh people.
  4. Like bank lockers, there will be digital godowns where we will keep all our important documents.
  5. Now people will settle down only at places with an optical fibre network.
  6. Even a child understands digital power. Earlier, a child used to playfully wrench your reading glasses. Today, he reaches for your phone.
  7. I dream of digital India where the world looks to India for the next big Idea.
  8. I dream of a digital India where high-speed digital highways unite the nation, where 1.2 billion connected Indians drive innovation.
  9. Can we secure the world from the bloodless war?  I’m talking about Cyber security. India must take the lead in cyber security through innovation.
  10. India has about 25 crore internet users. But the people who are still not using internet are more than anywhere else.

Social Media Campigns

Betty White

Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live. Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL.

2008 US presidential election

The 2008 US presidential campaign had a huge presence on social networking sites. Barack Obama, a virtually unknown Democratic candidate, utilized 15 different social media websites to form relationships with the millions of American citizens who utilize those networks. His social networking profile pages were constantly being updated and interacting with followers. By the end of his campaign, Obama had 5 million social media network supporters (2.5 million on Facebook and 115,000 on Twitter). The use of social networking sites in his marketing campaign gave Barack Obama’s campaign access to e-mail addresses, as posted on social network profile pages. This allowed the Democratic Party to launch e-mail campaigns asking for votes and campaign donations.

Local businesses

Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of “get a free drink with a copy of this tweet”. This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business is getting seen and promoting itself (brand visibility).

Kony 2012

A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. This 29-minute video aimed at making Joseph Kony, an International Criminal Court fugitive, famous worldwide in order to have support for his arrest by December 2012; the time when the campaign ends.The video went viral within the first six days after its launch, reaching 100 million views on both YouTube and Vimeo. According to research done by Visible Measures, the Kony 2012 short film became the fastest growing video campaign, and most viral video, to reach 100 million views in 6 days followed by Susan Boyle performance on Britain’s Got Talent that reached 70 million views in 6 days.

Nike #MakeItCount

In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets. The #MakeItCount YouTube video went viral and Nike saw an 18% increase in profit in 2012, the year this product was released.

Lay’s-Do Us a Flavor

In 2012, Lays created an annual social media campaign that allowed fans to create their own flavor for a $1 million prize for whatever flavor was voted the best. After 3.8 million submissions from fans who participated, the top three choices were Cheesy Garlic Bread, Chicken & Waffles, and Sriracha. The fans were now able to purchase the three flavors in stores then cast their vote on Facebook or Twitter for the best flavor. Lays gained a 12% increase in sales during the contest. Garlic Cheesy Bread was eventually named the winner of the contest.

Social Media

Social networking websites

Social networking websites allow individuals and businesses to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising.

Social networking sites act as word of mouth or more accurately, e-word of mouth. Social networking sites and blogs allow followers to “retweet” or “repost” comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user’s connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.

Social networking websites are based on building virtual communities, that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants and values.

Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.

Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.

In order to integrate social networks into their marketing strategies, companies have to develop a marketing model. In a marketing model based on social networks is provided. The model includes the following steps:

  • Selection of potential social networks to use;
  • Definition of a financial plan;
  • Definition of organizational structures to manage the social network in the market;
  • Selection of target;
  • Promotion of products and services;
  • Performance measures

Social networking is used by 76% of businesses today. Business retailers have seen 133% increases in their revenues from social media marketing.

Mobile phones

Just under half the world’s population is currently on the Internet. Roughly 75% of those people are on social media and ¾ of those folks have social media accounts on their mobile phones.

Mobile phone usage is beneficial for social media marketing because mobile phones have social networking capabilities, allowing individuals immediate web browsing and access to social networking sites. Mobile phones have grown at a rapid rate, fundamentally altering the path-to-purchase process by allowing consumers to easily obtain pricing and product information in real time and allowing companies to constantly remind and update their followers. Many companies are now putting QR (Quick Response) codes along with products for individuals to access the company website or online services with their smart phones. Retailers use QR codes to facilitate consumer interaction with brands by linking the code to brand websites, promotions, product information, or any other mobile-enabled content.

Mobile devices and The internet also influence the way consumers interact with media and has many further implications for TV ratings, advertising, mobile commerce and more. Mobile media consumption such as mobile audio streaming or mobile video are on the rise – in the United States, more than 100 million users are projected to access online video content via mobile device. Mobile video revenue consists of pay-per-view downloads, advertising, and subscriptions. As of 2013, worldwide mobile phone Internet user penetration was 73.4%. In 2017, figures suggest that more than 90% of Internet users will access online content through their phones.

What is SEO?

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

Learning SEO

This section of our site is here to help you learn anything you want about SEO. If you’re completely new to the topic, start at the very beginning and read the Beginner’s Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.

Here’s a general overview:

What is SEO?

You’re here! You may be new to the industry or may have heard a colleague drop this acronym and been like, “What?” This is a very good place to start if you want an overview of the players and jargon so you can (at the very least) talk the talk.

Building an SEO-friendly site

Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.

These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

Content and related markup

A site isn’t really a site until you have content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.

On-site topics

You’ve already learned a lot about on-site topics by delving into content and related markup. Now it’s time to get technical with information about robots.txt.

Link-related topics

Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you’re more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner’s Guide to Link Building.

Other optimization

Congratulations! You’ve mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.

The evolution of SEO

Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn’t feel quite right, check in with the specific topic page.

For a more technical look at SEO, check out this short video from Rand Fishkin.

Go forth and SEO…

Make More Money in Your Local Business with Online Marketing

Do you have a local business (such as restaurant, pet shop, or a retail store) that does not make money as you expected? Or do you want to expand your brand online to get more clients? This article will help you with all the ideas to gain new clients online for your local business!

WEBSITE: A MUST NEEDED PRESENCE

 

Before starting your local business marketing, you first need a website that your customer an check out.Your website will speak to the potential clients and helps you showcase your products/services whatever you are offering. Due to the emergence of Smartphone and mobile technologies, your website must be accessible to the user who visits your website from any device and any-size screen! The best practice is to put your contact info on every page of the website, and have a company blog to post news and updates that are concerned about your business. .

Then, starts the local business marketing process as follows:

OPTIMIZE YOUR WEBSITE FOR LOCAL SEARCH:

 

Being a local business, it is very essential to rank in both organic and local search! Make sure your website is properly optimized with relevant keywords and register your business on search engine like Google with the means of Local Business listing or Google Maps.

Also, check whether your website has clear Call-to-Action, and it is mobile responsive with a proper straightforward message which helps you to analyze the user experience and make few conversion optimization strategies to head forward.

Start with a fine tuned localized SEO campaign, and build some quality links that could help you drive traffic and positions your business keywords better in your local area.

BUILD CITATIONS FOR YOUR LOCAL BUSINESS:

 

Another important thing to overlook is the building citations for your business in leading directories. This will also help in driving lots of referring traffic to the website itself in addition to lead generation! So make sure you register your business on top directories around the locality. By doing so will in fact help you rank better in local results, but the only thing to be careful is with your NAP [Name, Address, Phone] otherwise it may create a negative impact.

Don’t forget to monitor your reputation carefully. A lot of people won’t start with a search engine or social media to know about you. Sometimes they will jump straightaway into your app or, business reviews to judge your service. You may also ask your happy customers to write a quick review and refer their friends too.

SOCIAL BRANDING AND AUDIENCE BUILDING:

 

Identify the social media channels where your potential customers spend time on. May it be Facebook, Twitter, Instagram, Google Plus, LinkedIn, make sure you follow and engage with them. There are many potential groups in social media where you can influence your brand and market your business which may attract your audience and feel interested in your product/service.

The more reputable your brand on social media, the more will be your business value. Try organizing events, promotions, offers to boost the chances of signing up by the audience. Hashtags can help you grow a bigger community and fan base on social media when used in a right way!

ADVERTISING ON LOCAL AWARENESS:

 

Apart from organic search traffic, advertising for local awareness can bring the best ROI opportunities for local business owners. Create Geo-targeted ads around your core offering. This will help your website or brand to be the center of attraction for buyer ready process.

You may also try with retargeting advertising in social media and search engine advertising where these are high possibilities of converting your website visitors into customers. In fact, it’s a low-cost way to drive current website traffic into leads.

EMAIL MARKETING STILL WORKS:

 

Another best way to get the attraction of your audience is through email marketing with newsletters and sending updates about your latest offers/discounts, special event invitations, new product/service launch, etc. to drag customer’s attention. By staying in touch with these ways can entice your previous customers to return! It takes only less time and effort more than bringing in a new customer. Start your mailing list today to your subscribers and see the change.

And with that you have it all. Hope you enjoyed reading this article, and you’ve got some idea about expanding your business and acquiring new clients to your local business with the above said insights.

For an instant query about our digital marketing course, get in touch with us today!

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