marketing

5 SEO AUDIT TOOLS TO CHECK YOUR WEBSITE.

Website with a good content, design, layouts etc. gets good SEO rankings. It is very difficult to audit and keep in track with the progress. SEO has become a very important part of a website’s progress as it helps in developing and updating the website on various levels. So to check whether the website is making any progress, SEO audit tools are used.

SEO audit tools are those that help you track your website’s performance on Google as well as the amount of traffic the website has managed to gather. There are various SEO audit tools that are helpful for auditing your website.

Following are 5 SEO audit tools from the many to check your website’s performance:

  • Google Webmaster’s Tools:

Google Webmaster’s Tool helps you see how Google actually analysis the performance of your website and gives you information and also clears all your doubts. This can be done best through Search Console. It is the best way to know the performance of your website.

  • SEO Report Card:

SEO Report Card helps you do an overall analysis of your website. Built by UpCity, it analyses the rank, link building, and the website accessibility and many more.

  • Deep Crawl:

Deep Crawl gives you all the information about the progress and the ups and down’s faced by the website. It also helps you by informing about any errors or issues in the website. It gives you the competitors progress reports as well so that you can compare and bring changes in your website to compete with your competitors.

  • MOZ Crawl Test:

MOZ crawl test finds out the SEO opportunities, website growth and tracks the overall website report. It has its own web crawler that checks the URL links progress and send the email at the end with all the required data.

  • Check My Links:

Check my link is useful when you want to know the links attached (external or internal) whether they work or not. It also helps in checking whether or not there are broken links in the website. This helps when you want to know whether a particular link works or not.

Hence, these are the audit tools that help best in keeping check with the progress of your website and the search engine optimization.

BitCoin- The Digital Currency You Need To Know About.

BitCoin is also known as the Digital Currency. Digital Currency is an Internet-based medium of exchange it is very different from banknotes and coins. It allows instant transactions and border less transfer-of-ownership.

BitCoin is a new payment system that was found by a group of programmers. It was found under the name of  Satoshi Nakamoto. Bitcoin was introduced on 31 October 2008 to a cryptography mailing list, and released as open-source software in 2009.

BitCoin reference was used in Art, Entertainment and in the field of media and also in academics. BitCoins are created electronically and not printed like other currencies. BitCoins are used to buy and trade things electronically. BitCoins are not controlled by anyone.Bitcoins are mined,  using computing power in a distributed network.

Bitcoins have several characteristics, they are:

DECENTRALIZED:

There is no centralized authority for bitcoins unlike other currencies that do have a centralized authority that decides when to produce the currency and how it will flow. But in case of bitcoins if there is any problem in the network as bitcoins are produced electronically, they just keep on flowing.

EASY SETUP:

Normally, it takes a lot of time and energy to set up a bank account. You are made to go from one desk to another or told that your missing a certain document. But in case of bitcoins it is all easy, because everything is digital.

FAST:

The transactions and payments are done on a faster rate, than the normal currency that at least take  a little time to complete a transaction.

Bitcoins are being considered in the IT sector, Programming sector and the business sector for its beneficial characteristics. Like every other currency system even bitcoin has its own disadvantages. There many pros and cons that are still being thought upon before it is used on a wider scale.

**The article has been written with reference and help from the information given on Wikipedia and coindesk.com**

 

Types Of Marketing Strategies.

 

strategy icon

Marketing strategies are strategies that are used to define different policies for the betterment of the business. Marketing Strategies are plans, goals, missions that each and every company aims to achieve. There is no number for the types of marketing strategies because they are many.

Strategies depend upon various situations because there can be situation where you need to make immediate strategies for immediate results.

 

  • The important marketing strategy is SWOT analysis. SWOT is an acronym for Strength, Weakness, Opportunities and Threats.

Swot analysis helps to analyze a situation, a company, it also helps to analyze your opponent.

  • The other marketing strategy is to take care of your customer’s needs and wants. It is very important to know what your customer’s actually want and need.

The best way to do that is to opt for customer research strategy where you know all about what they currently want and what they actually need which are two different things.

  • Now the third marketing strategy is to produce good quality products that helps you stay in the market for a longer run. Making quality products is an important aspect but to provide proper and accurate information to the consumer is the strategy that needs to be followed.

 

  • The fourth strategy is based on maintaining customer loyalty, that can only be maintained through proper customer service. The duty towards customer’s should not be forgotten as soon as they purchase the product but should be continued through after sale service.

 

  • The other marketing strategy is to go digital with your products and services. Going digital helps you to connect with people on a more larger and broader scale. As people are using the new digital services on a larger scale, it helps you to go and become more creative.

 

  • The other marketing strategy is related to the company itself. It is about satisfying your employees and that means to keep the work environment proper and also to market the product in such a way that the employees themselves use the product and do the mouth-to-mouth publicity which is also another marketing strategy in itself.

Thus, these are the basic marketing strategies that will help you deal with the small problems and situations that will help you curb the bigger ones.

The Best Feminists Advertisements of India

 

There have been various advertisements that have tried to sent the message of breaking the stereotypes in our society. Some have managed to portray the message successfully while some have not. There are many ads out there that have portrayed feminism. Let’s see some of advertisements that have managed to bring a smile on our faces.

Titan Raga- The Raga Woman Of Today #HerLifeHerChoices

Titan raga campaign has managed to gain a lot of positive reviews for almost all their ad campaigns. This one is no different. This ad features actress Nimrat Kaur, where she is shown as an independent women who has moved on after her marriage does not regret making that decision. And it also successfully shows how it’s not always necessary for women to adjust.

Titan Raga- When Is The Right Time To Get married? #HerLifeHerChoices

Once again Titan has managed to create the right effect through their campaign. In this ad, we can see actress Katrina Kaif speaking about the right time to get married . And it just doesn’t stop there, the ad also gives out the message of being you, making choices that you want to and also taking decisions that you are comfortable with and also know are the right ones.

 

Anouk by Myntra- Bold is Beautiful | The Whispers

This beautiful ad shows us how a single mother independently takes care of her child. It also shows how the society cannot help but whisper. It shows an independent women is taking care of her child and is also proud about it, because she doesn’t need anybody to help her . It breaks another stereotypical taboo that is present in our society.

 

Anouk- Bold is Beautiful | The Calling

Myntra has been creating beautiful ad campaigns that manage to gather and target the right audience. In this ad we can see that how one is discriminated in their workplace and also the strong response that is given.

Ariel #ShareTheLoad

It is a beautiful ad where a letter from a Dad is given to his Daughter apologizing about the way things have been and the way things could be. The video does the excellent work of sending the message.

Brave and Beautiful- Dabur Vatika Salutes Cancer Survivors

The ad is all about supporting the cancer survivors and also telling us that inner beauty is the most important aspect than other. One must have confidence and never feel low just because of what society may say.

 

These are the ads that have done it right by showing that women do have an important role in life and not just what the society portrays her to be.

 

 

 

 

 

 

 

5 Marketing Campaigns That Turned Out To Be The Worst Of All Time.

Marketing Campaigns aim to show ads that display the right content and to also let people know about their products and services. Some have managed to gather good reviews while some managed to gather mixed reviews or bad reviews you could say. But there have been some marketing campaigns that turned out to be the worst marketing campaigns ever!.

FAIR & LOVELY:

First in the list is obviously, Fair & lovely. Ad which shows that the girls are already perfect and when they are using the Fair & Lovely cleanup face wash they have it lathered up just on their fingers. No water or face wash is seen on their already makeup perfect faces. Showing only fair girls can get jobs irrespective of their intelligence is racist and stupid.

COLGATE:

Second is Colgate’s “Kya Aapke Toothpaste Mai Namak Hai?”( Does your toothpaste have salt?) campaign. This is one of the most hilarious and irritating ad. Featuring actresses Priyanka Chopra and Lara Dutta coming out of no-where just to ask this question. This ad aims to show that  Colgate Active salt can solve the teeth and gum problems which is so not true. So through this ad Colgate makes it to the second position.

AXE:

This Deodorant company projects such a blunder that makes you hit the television screen with your remote!. Women getting attracted to men just because of the scent from these deodorants is non-sense. There are customers that have literally mentioned that the ad is stupid because you cannot woo a girl just by a scent from the deodorant. These deodorant companies need to stop projecting such ads which make no sense at all

See what I am saying?

IIN (Idea Internet Network)

Well, the Idea network really felt that the studies that we do are all a waste because through IIN its different and everything is supposedly easy. There have been a lot of jokes and memes that have spread across the social media based on this ad campaign. There may be some good motives but the way of projection has not really been  that sensible.

AMUL MACHO:

Last but not the least, the ad by Amul macho where a girl is shown hopping from one terrace to another also climbing on a pole just to get a glimpse of a guy exercising in his underpants. The most hilarious part is when the guy catches her watching him, he just gives a smirk! Utter Non- Sense!

(Not many photos were available related to this ad)

In conclusion all I have to say is while creating a marketing campaign see to it that it is in interest of the public that watches it. Keep the sensitivity in mind before filming any type of ad campaign.

5 Brands Now Synonyms To Product Categories.

There were many brands in the past, but now they have become some of the commonly used names in the present. Following are 5 among those brands that have become synonym to product categories.

XEROX

It was a company that first started the system of photocopying documents. It was a something that was never used on a high scale. Now, Xerox has become the synonym for photocopying. All due to its increase in the amount of usage and importance. People now refer Xerox over photocopy.

        Image result for xerox

 

 

GOOGLE:

The famous search engine which was once a brand, used by very few has become a synonym for the word ‘search’. People now refer to search as “Why don’t you just GOOGLE it?”.

Image result for why don't you just google it

BAND-AID :

A Johnson & Johnson product Band-Aid is a gauze and Adhesive bandage. Simply known as bandage, which is actually its name has now become Band- Aid a common name for all the gauze and adhesive bandage

ROOH AFZA :

A soft drink, a brand name for a product launched by Hamdard is a squash. There are many squash brands but they mention it as Rooh Afza. It has now become a common synonym for all the soft drinks that have the same ingredients as Rooh Afza.

VASELINE: 

Vaseline is a petroleum jelly brand launched by Hindustan Unilever. There are various petroleum jelly brands but people have become habitual and vaseline is being used as the common synonym for it

Megabrands: 12 runaway hits that changed the game

 

5 Controversial Advertisements in India

Advertisements have got a lot attention. Some managed to gather positive attention while some gathered attention for wrong reasons. There have been some ads that have managed to create controversies.

Below are some of the 5 controversial advertisements in India.

  1. VOGUE EMPOWER “MY CHOICE”:

This ad campaign managed to create a lot of controversy and also got some criticism from the public. This campaign featured actress Deepika Padukone and it was directed by Homi Adajania. It also had a lot of parody videos and memes made on it. This ad campaign had a good message but somewhere it didn’t hit the right cord with some audience thus creating a controversy.

2. KALYAN JEWELLERS:

Kalyan jewellers came up with an ad campaign with brand ambassador and actress Aishwarya Rai Bachchan which showed a child holding an umbrella over Aishwarya’s head. It managed to create a stir of controversy on the basis of child labour and for being rascist.

3. AIRTEL  4G :

This airtel ad campaign featured that the network had a good internet speed but the public said it otherwise through various jokes and memes on various social media platforms. Thus creating a controversy.

4. DUREX:

This condom brand had an ad campaign that featured actor Ranveer Singh. The ad went on to be unsuitable for the Indian audience. It created a lot of controversy and it was not seen on the television much. The ad promoted to be safe but the way they promoted was unsuitable.

5. ANOUK CONTEMPORARY ETHNIC APPAREL :

An ad film by Anouk a contemporary ethnic apparel from Myntra for the first time showed an Indian lesbian couple getting ready to visit(#thevisit) their parents and tell the news. The ad was given a mixed response and created a controversy. Some of the audience found it to be adorable while some found it to be against the morals.

These are the five controversial ads in India. Companies should always keep in mind the likes and dislikes of the customers/consumers, while filming and creating an advertisement.

 

Search Engine Optimization On-Page and Off-Page Activities.

 

Search engine optimization is the tool helpful to increase the ranking of your website on Google’s Search Results. Now, there are two SEO activities that help to gain a good ranking on the Google’s Search Results Page.

ON-PAGE ACTIVITIES:

This activity basically focuses on the website. Like the name suggests it is all related to handling the activities on the website like editing an article, the layout of the website etc.

OFF-PAGE ACTIVITIES:

This activity focuses on the activities related to social media and other networking platforms/sites. It helps to make their appearance in the market. It is also a way of letting people know about your website.

Following are the various off-page activities:

Quora:

It is a website where you answer questions to topic that you relate and know about. While answering those questions you can attach your website link. When people read your answer there are chances that they check out the link. It leads to your website which means more traffic for the website.

Yahoo Question/Answers:

This activity is them as Quora. You answer questions and attach links that direct users to your website and make them consider visiting your website on a regular basis to check out the daily blogs and other updates.

Slide Share:

This is a site that is in association with Linked In. You can upload PowerPoint presentations on various topics and at the end again you put the links that will take the user directly to your website.

Directory Submissions:

Directory submissions are those where you submit your website or you could say you register it in a systematic form like you do in a directory. This form has become less popular but it is still very useful.

Social Networking Sites:

Social networking sites are very useful nowadays, seeing there are a lot of users that are available on these networking platforms. Social networking sites are a very good place to promote and market your website. You can share your articles on Facebook and other social media apps.

Social Media The New Born In The World Of Marketing

 

Social Media is the new craze that has settled among the people especially among the new generation. Social Media has become a platform where people express their thoughts & their daily activities.  It has also managed to create a stir in the business world. Specially in the marketing field.

There are various social media platforms in the digital world. Below are some of the social media platforms that have managed to give a new phase in the world of marketing.

FACEBOOK:

Facebook being the biggest social platform where people post about photos and their thoughts. Facebook has also become a successful platform for promoting his/her business. Companies can now create a Facebook page concentrating only for business purposes. It helps to let people know about the new collections, products etc. Companies use this platform to also launch new offers and contest that keep people engaged to the product.

INSTAGRAM:

Instagram has also gained equal popularity in terms of marketing. Where Facebook is used to promote and tell about the seasonal offers. Instagram is used to post photos about the day to day happenings related to the particular product and brand. Instagram is such a platform where one can use various innovative ways. And also post photos about the work-in-progress stage in the making of a product. It also becomes an interest factor towards gaining more viewers.

SNAPCHAT:

Snapchat is a platform used for giving the live updates about everything and anything happening in and around the company. The products are nowadays launched through these platforms by posting new stories. This has managed to gather a lot of positive attention from the customers.

LINKED-IN:

Linked-In is a platform which is fully based on business and is used for business purposes only. This has been a great platform for new entrepreneur’s and also for new job seekers. It helps to explore and create a network in the market.

YOUTUBE:

YouTube has become the new way of showing the ads before the main video starts. This video is basically of 15-20 seconds. Now, some products are launched through these ads before they go on TV. This helps to gain the maximum views while the viewers watch other videos.

Social media is a huge platform where there are billions and billions of users all around the world connected through this medium. And marketing using social media helps to connect not only thousands but also billions of users.

Digital Marketing Course

Marketing is a very important part of any company. It is done to increase the visibility of the product, brand and company in the market. There are two ways for marketing and one of it is digital marketing.

DIGITAL MARKETING:

Digital Marketing is the modern way of marketing. Digital marketing means using all the new digital/ online ways to market your company’s products and services. It is also used to market the brand/company in the market. Digital marketing is also said to be the future of marketing. Digital marketing is done to reach millions of users and customers on the digital platform. Digital marketing not only helps in marketing the products and services in the national market. It also helps to market and create a brand name in  the international market as well.

DIGITAL MARKETING COURSE:

Digital marketing course includes all the digital ways through which one can market their company. There are various topics and subjects in the digital marketing course. Digital marketing has Search engine optimization, Google tools & Social media.

SEARCH ENGINE OPTIMIZATION:

Search engine optimization is all about how to make your brand/company appear and make it stay on the Google’s Search Results page. Even Search Engine Optimization has two ways of getting things done, one is on-page optimization and the other is off-page optimization.

GOOGLE ADVERTISING AND MARKETING TOOLS:

Google has various advertising and marketing tools like Google Adwords, Google Adsense and Google Analytics and many others. Google Adwords includes Keywords, Search network, Display network etc. Google Adsense and Google Analytics are tools that guide and help to improve the content.

SOCIAL MEDIA MARKETING:

 

Social media marketing includes the new world of technology and apps. Social media is a platform where there are millions of applications. There are many popular social media websites. Facebook, Twitter, Pinterest (the new entrant), Instagram, YouTube and many more. Social media is a huge platform where you can connect with the customers on a global level.

 

 

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