convenient & comprehensive course.
Course designed by Harvard Scholars, SP Jain, MICA, NMIMS, NIIT Alumins
Website inaugurated by
Mr. Prahlad Kakkar
Studied MBA from Narsee Monjee Institute Of Management Studies
“In order to succeed, we must first believe that we can.”
Ex-Accenture & Ex-J P Morgan
Website with a good content, design, layouts etc. gets good SEO rankings. It is very difficult to audit and keep in track with the progress. SEO has become a very important part of a website’s progress as it helps in developing and updating the website on various levels. So to check whether the website is making any progress, SEO audit tools are used.
SEO audit tools are those that help you track your website’s performance on Google as well as the amount of traffic the website has managed to gather. There are various SEO audit tools that are helpful for auditing your website.
Following are 5 SEO audit tools from the many to check your website’s performance:
- Google Webmaster’s Tools:
Google Webmaster’s Tool helps you see how Google actually analysis the performance of your website and gives you information and also clears all your doubts. This can be done best through Search Console. It is the best way to know the performance of your website.
- SEO Report Card:
SEO Report Card helps you do an overall analysis of your website. Built by UpCity, it analyses the rank, link building, and the website accessibility and many more.
- Deep Crawl:
Deep Crawl gives you all the information about the progress and the ups and down’s faced by the website. It also helps you by informing about any errors or issues in the website. It gives you the competitors progress reports as well so that you can compare and bring changes in your website to compete with your competitors.
- MOZ Crawl Test:
MOZ crawl test finds out the SEO opportunities, website growth and tracks the overall website report. It has its own web crawler that checks the URL links progress and send the email at the end with all the required data.
- Check My Links:
Check my link is useful when you want to know the links attached (external or internal) whether they work or not. It also helps in checking whether or not there are broken links in the website. This helps when you want to know whether a particular link works or not.
Hence, these are the audit tools that help best in keeping check with the progress of your website and the search engine optimization.
SEO helps you with the ranking and listing of your website on search results page. SEO helps you to create a mark and be visible to people when they search for your website. Thus, it is very important to go SEO companies that are best in doing what they do. Following are the top 7 SEO agencies in the world.
- WebpageFX –Philadelphia, Pennsylvania:
WebpageFX is considered to be the best in the industry. The reviews from their clients have been positive and the clients describe them to be perfect in doing their job. The clients have found them to be hard working in all their projects. They have also mentioned that if the agency does not have the knowledge of any particular topic they include/find someone who has the best knowledge about the topic in their team to deliver their best.
- Zeevo -Christchurch, New Zealand:
They are the leading experts in web applications, mobile apps, bespoke design, and custom development. They have done 15 years of custom digital work. They have served 1200+ customers who have been satisfied with their service. They have been trusted by some of the biggest Australasian brands for over 14 years. Brands such as John Deere, Vero, and many more.
- OnKetking -Mumbai, India:
This company aims for good and positive results. They work on design/content changes and their prime focus is on the return on investment that they generate for their clients. Their clients have mentioned that they offer excellent service and answer all their doubts instantly.
- Page Traffic- New Delhi, India:
They have served 5000+ clients since 2002; they have offered their services to big brands and small brands alike. They have customers across 36 countries. They offer services like Search engine Optimization, Pay Per Click, Social Media Marketing, Web Design, Link Building and Online Media Buying. The clients have talked about them giving top rankings. They have satisfied their customers with their overall service.
- SocialFix -New York, New York:
SocialFix offers a wide array of other services to their clients. They offer services like SEO, video production, website design, strategy & branding, web development and social media. Clients have been satisfied and have given positive reviews about the company and their services.
- Ignite Visibility -San Diego, California:
They are considered to be the best in California. They offer services such as search engine optimization content, online reputation management, social media, pay per click, conversion rate optimization, web design & development and many more. They are recognized as the top conversion rate optimization experts.
- Inflexion Interactive -Hoboken, New Jersey:
They focus on providing excellent and customized search engine optimization services. They offer services such as research & analytics, mobile marketing, web design & development and marketing services. They provide clients with resources, tools, on-going feedback necessary to generate growth.
There has obviously been a buzz that has been going around how digital marketing is beneficial and how it is the future of marketing etc. But ever thought there may be something that’s quite different from the normal marketing that is being done? Digital marketing is no kids play but we all know its pros and cons. What digital marketing is and what it includes. All the in and around information of digital marketing. But there is one form that’s unique, creative, innovative, hard and interesting at the same time.
Video marketing can be however you want it to be. It contains the same rule as digital marketing-“CONTENT IS KING”. Content is a very important factor to be kept in mind while video marketing for your brand, company, product, and service.
Video marketing is a place where you can experiment with your wild creative and innovative ideas. But you should keep one thing in mind there is a fine line between normal wild and extensive, non-acceptable wildness.
Many of the marketing campaigns lack that. Video marketing is where you promote your brand by making a small short ad film. It obviously needs concept, and as it is a film, you need the story line of you will promote the brand or product etc., through that one short ad film.
You will need a team particularly for video marketing because it is not just about making a random small ad film and posting it. It is lot more than that, it has editing, sound, appearance and subtitles etc. Always remember to be in the guidelines of the content and concept. Never get side-tracked from the main concept as it can hamper with the content projection.
The other thing you must know is where you want your ad film to appear. Of-course it will be appearing on television, but that is your decision whether you want to or not. So it is important to decide where you want to host your video.
One more thing that needs to be remembered is to keep your budget in mind. As this is a new form of marketing and you are experimenting never go on a full big budget promotional video marketing strategy. Go for a smaller one. Once you are sure you can move forward with your budget.
Decide on an early stage what promotional strategy your video must have. Never go without a planned promotional strategy. Planned promotional strategy includes the pros and cons of the video marketing that you are going to perform. Whether it will make a mark in the market or not.
The last thing to be remembered is never go for video marketing if you cannot manage it. If it is not what you are best at doing opt for a different marketing strategy. Video and images create a huge effect in the minds of the customers. So never go for video marketing if you are not sure, if you are not ready with a proper content and all the things mentioned above in this article.
These are some of the important points that need to be kept in mind while going for video marketing which indeed is a wide range filled with many creative opportunities.
We're not the only ones
100+ customers around the country have benefited from this course.
It was brilliant.. Waiting eagerly to implement these strategies in B-schools..
It was very good, content n teaching both were very good, improvement has to be done in scheduling, class has to be for 10 lecs we like to learn more.
It was good . Learned and captured a lot of knowledge about digital marketing.
Thank you 🙂
The Safolla case study actually helped us to understand more about how and why.
It was totally great as both the factors theory and practical aspects were covered and made interactive ….yet it can always keep adding features and deliver to its best.
The course was very informative and we learnt a lot.
It was a great learning experience!!
It was awesome…
My experience with Anisha mam was really good,she is more supportive. A big thanks for my Anisha mam..
It was an amazing experience. Sessions were interactive and engaging ultimately making the overall course interesting.
It was awesome lecture !!
It was good but it could b the best,,,,, if the teacher has given the important marking n written notes on wat exactly an interviewers ask n wat v have to answer……..as it was a small duration batch of 5days ….so this things should b properly delivered to the students.
It was awesome…
“It was amazing! Learnt the same things in a new way.. Just what I needed..
It’s was really very good.
It was great as mr bill gates